All throughout cafes, supermarkets, and even clothing stores, “Fair Trade” seems to be a catch-all term for: this product is ethically made. But what if that wasn’t the case?
This summer, I have had the privilege of interning for bonJOY, a subscription box startup that features fashion, beauty, and lifestyle goods that support survivors of human trafficking and empower women globally.
Part of my internship was to research topics within the realm of ethical shopping and human trafficking that particularly interested me. One of the questions I sought to answer aimed at discerning the true meaning and impact of Fair Trade, in the context of Fair Trade certification.
bonJOY recently posted my findings on their blog in this article I wrote. Essentially, what I found was that the Fair Trade label isn’t enough. Not only does it not guarantee that all workers along the supply chain of that product are fairly reimbursed (migrant laborers are particularly at risk), but also Fairtrade International is not the most transparent organization out there.
As consumers, we must be vigilant in discerning what is truly good from the marketing buzzwords and labels that make us feel like we are doing our part.
As a side note, I also loved that I could utilize my new watercolor calligraphy skills to make the graphic for the article!